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Floor Graphics

Floor graphics are a strong part of the promotional pack for shops and public buildings such as construction markets, large stores, museums, hospitals and libraries. They are also often used on exhibition floors. There is no doubt – floor graphics are here to stay, as they provide an effective means of getting people’s attention, be it customers or visitors.

When deciding what film to use for a floor graphic application, it is important to consider the length of term the film will be needed for. For example, some will be for long-term use e.g. directional signs in a hospital, whereas, other floor graphics may only be needed for a short limited period e.g. for a seasonal holiday promotion in a supermarket or any other short-term marketing campaign. Here easy removability could come in as a factor. Also, the degree of traffic that the graphic will be exposed to has to be taken into account.

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